CHOICES - NICCE
"Embrace your passions and quirks, because that's what makes you Nicce."
"Embrace your passions and quirks, because that's what makes you Nicce."
Client: Nicce Creativity & Production Company: Drago Studios Executive Producer: Lola Alimova, Nacho Santana Director/Photography: Nacho Santana Producer/1st AD: Mehmet Mustafah DOP: Alex Ramsay 1st AC/Camera Assistant: Tom Everest 2nd AC: Enfy Holmes Gaffer/Grip: Aiden Barker Production Designer/Art Director: Lola Alimova Starring: Solo Nichol, Typhaine Hely, Joey Barton Editor: Nacho Santana Graphics: Justin NG BTS/Runner: Ella Chick DIT/Runner: Zak Hunter-Gilbert
Shot in iconic locations across London, the films capture unique moments that contrast the urban city with the recreation of the beauty of nature in the studio. With a warm neutral colour palette and inspirations from MUT design's furniture, the campaign evokes feelings of comfort, lightness, and warmth. The voice-over delivers an authentic message that connects the models, the brand, and the natural elements that inspired the concept.
The visual inspiration for this campaign also draws from the dark and moody aesthetic of the last Batman movie, where the city of Gotham was presented in a gritty and ominous light. This contrast between the bright and vibrant colours of the fashion collection and the darker undertones of the city's architecture creates a unique and striking visual narrative, highlighting the tension between the urban and natural worlds. Through this campaign, we aim to showcase the beauty and complexity of London, inviting viewers to appreciate the city in a new and dynamic way.
Typhaine is the embodiment of a carefree spirit, with a fun-loving personality that shines through in her every movement. Her effervescent energy and playful nature are captured by the camera, showcasing her lighthearted approach to life.
Nichole is a reserved individual, with a relaxed demeanor. Despite his reluctance to be in front of the camera, he exudes an air of confidence, showcasing his inner strength and self-assuredness. His gaze into the lens is filled with doubts, but also a sense of peace and comfort.
Joey, on the other hand, is a passionate and deep individual, with a talent for dancing. His displays are powerful and emotive, showcasing the depth of his soul. Through his movements, we see a man who is deeply connected to his art and unafraid to express himself.
“The editing style will play a critical role in the final product. Dynamic transitions will be used to accentuate the fast-paced and energetic rhythm of the video, emphasizing the movement captured by the camera and the subject. While adhering to similar brand video trends, the narrative's precision will take a secondary role to maintain an upbeat tempo. However, the pace will follow a structured arc, starting slower, gradually building momentum, slowing down for a bridge, reaching a climax, and finally concluding at a slower pace”
